iDesy

gambling

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iGaming marketing audit

An iDesy marketing audit shows where your casino or sportsbook loses the players you already paid for. We walk every flow from landing to withdrawal on desktop and mobile, benchmark it against three or four direct competitors and hand back a ranked action plan: what to fix first, and why.

Discuss your project What you get
Price
From $1,000
Format
Written report + walkthrough call
Coverage
Desktop and mobile, landing to withdrawal
Benchmark
3–4 direct competitors
Fig. 01 Funnel scan: landing to withdrawal

Work we designed

Why it matters

Traffic is the most expensive thing an operator buys. The audit tells you whether the product it lands on is ready to convert it.

Most operators know their numbers are off but not which step is responsible. Registration, verification, first deposit, first bet: each one quietly loses a share of the traffic you already paid for.

We look at the product the way a new player does, then the way a competitor would. What comes back is not a critique but a plan with an order of operations.

Where a deposit gets lost

Six moments decide whether a visitor becomes a depositing player. The audit checks each of them on a real device, as a real player.

  1. Landing

    Does the page match the ad that brought the player here, and is the offer clear in five seconds?

  2. Sign-up

    Number of fields, error messages, password rules and what happens on a slow phone.

  3. KYC

    When verification is asked for, how documents are uploaded and what a player sees while waiting.

  4. First deposit

    Payment methods for the market, limits, failed-payment states and bonus opt-in.

  5. First game or bet

    How fast a player reaches a game they want, or places a bet without hunting for the slip.

  6. Withdrawal

    The moment that decides whether a player trusts you enough to deposit again.

  • What our iGaming marketing and UX audit covers

    A ranked list of specific, fixable problems instead of a vague feeling that the numbers are off.

  • Funnel breakdown

    Where players drop out between landing and first deposit, and what each step costs you.

  • UX review of the core flows

    Registration, KYC, deposit, lobby navigation, bet placement and withdrawal.

  • Competitor teardown

    How three or four direct competitors solve the same moments, and where you are behind or ahead.

  • Creative and brand check

    Whether your acquisition creatives match what players actually land on.

  • Prioritised action plan

    Every finding ranked by impact against effort, so you know what to fix first.

How we work

  1. Access and context

    Analytics, a test account and a short call about your markets and the results you expect.

  2. Hands-on pass

    We walk every core flow on desktop and mobile as a real player would, recording each friction point.

  3. Comparison

    The same flows on competing platforms, so findings are measured against the market rather than opinion.

  4. Report and walkthrough

    A written report plus a call where we go through the findings and agree what gets fixed first.

What happens next

The audit stands on its own: you can take the plan and run it with your own team. If you would rather we implement it, the findings feed straight into UX/UI design and front-end work, with no discovery phase to pay for twice.

Selected work

All cases

Questions operators ask

From the blog

What does an iGaming marketing audit include?

An iDesy audit covers the conversion funnel from landing to withdrawal, a UX review of registration, KYC, deposit, lobby and bet placement, a teardown of three or four direct competitors, a check of acquisition creatives against the landing experience, and an action plan ranked by impact against effort.

What do you need from us to start?

Access to analytics, a test account that can make a deposit, and a short call about your markets and the results you expect. Everything else we gather by using the product ourselves.

Is the audit only about design?

No. It follows the whole path a player takes, including offers, payment methods, copy and the match between ads and landing pages. Design is where most fixes end up, but the audit starts from what the player experiences.

Can our own team implement the findings?

Yes. The report is written so an in-house team can act on it. If you prefer, the same findings feed straight into our design and front-end work, so there is no second discovery phase.

How is an audit different from a redesign?

An audit tells you what to change and in what order; a redesign changes it. Many operators start with an audit precisely to decide whether they need a redesign at all or a few targeted fixes.

Tell us about the product

We reply with a scope and a timeline. To make it precise, send:

  • Platform URL and a test account
  • Markets you operate in
  • The flow you suspect is failing
Discuss your project