Why it matters
Most operators know their numbers are off but not which step is responsible. Registration, verification, first deposit, first bet — every one of them quietly loses a share of the traffic you already paid for. An audit turns that vague feeling into a ranked list of specific, fixable problems.
We look at the product the way a new player does, then the way a competitor would. What we hand back is not a critique — it is a plan with an order of operations.
What you get
- Funnel breakdown — where players drop out between landing and first deposit, and what each step costs you.
- UX review of the core flows — registration, KYC, deposit, lobby navigation, bet placement, withdrawal.
- Competitor teardown — how three or four direct competitors solve the same moments, and where you are behind or ahead.
- Creative and brand check — whether your acquisition creatives match what players actually land on.
- Prioritised action plan — every finding ranked by impact against effort, so you know what to fix first.
How we work
- Access and context Analytics, a test account and a short call about the markets you operate in and the results you expect.
- Hands-on pass We walk every core flow on desktop and mobile as a real player would, recording each friction point.
- Comparison The same flows on competing platforms, so findings are measured against the market rather than against opinion.
- Report and walkthrough A written report plus a call where we take you through the findings and agree what gets fixed first.
What happens next
The audit stands on its own — plenty of clients take the plan and run it with their own team. If you would rather we implement it, everything we found feeds directly into design and front-end work, with no discovery phase to pay for twice.