After analyzing the platform and the client's main requests, we decided to update the brand colors to a deep emerald while maintaining a neutral green to avoid distracting from the primary accent areas.
Along with the color palette, the fonts were also updated, a custom grid was created, and the UX for both desktop and mobile versions was enhanced. More than ten different characters were developed, which were subsequently used as promotional graphic elements.
Attention to every detail is what sets our projects apart from the rest. With the experience gained from previously created brands, we know how to effectively highlight advantages and disguise potential functional drawbacks by using dark UX patterns.
Unique tournaments, both within the platform and from leading providers, have attracted both regular players and VIP clients. This, in turn, has enhanced the brand's marketing capability
Stunning graphic elements were also designed for the tournaments, highlighting the distinctiveness of each event
On the tournament page, in addition to the attractive visual design, players can also view the leaderboard and the tournament conditions. They can check information about the total prize pool and the time remaining for the tournament.
Additionally, users can play the games related to the tournament directly on this page and have the chance to hit the jackpot.
When creating a casino loyalty system, it's essential to take into account both the aesthetic elements and the mathematical factors. Leveraging our experience, we have skillfully integrated these two dimensions to develop a loyalty system that appeals to players both visually and financially.
For this project, a user account was designed. Players can change their personal information, easily check available balances, enable 2FA, view their game and balance transaction history, and set gaming limits.
Additionally, through the user account, they can activate bonuses and promo codes, as well as contact customer support.
Unique graphic banners were developed for the promotions section, and the structure was redesigned to ensure that the primary focus is on the CTA, enabling users to quickly find the optimal bonus for themselves.
This helped increase player engagement with the platform and nearly doubled the time spent on the site, which, in turn, increased the time spent playing slots. It also contributed to a rise in the number of deposits made by players.
Taking into account the functional limitations of the sports line provider, we were able to bring the casino design as close as possible to sports while maintaining the main elements of customization, fonts, and colors
When developing graphic materials for this project, we tried to maintain the style of peaky blinders and 1920s, but in the context of the casino theme
The atmosphere of non-stop gaming, entourage and expensive costumes, handsome men and flawless women accompany users throughout their stay on the casino website
Before creating the design during the prototyping phase, the main issues that were causing a decrease in conversion were addressed.
Following this, the primary hypotheses were successfully tested in a focus group, allowing us to proceed with implementing the changes
For easier project scaling, a detailed UI kit was developed, which componentizes the main elements of the platform, including colors, fonts, spacing, and more.
This will significantly simplify future editing and facilitate the launch of subsequent projects based on the current backend solution.
